Automatic Backlink Data Export from Semrush to Google Sheets via RapidAPI

🔗 Automated Semrush Backlink Checker with n8n and Google Sheets

📘 Description

This n8n workflow automates backlink data extraction using the Semrush Backlink Checker API available on RapidAPI. By submitting a website via a simple form, the workflow fetches both backlink overview metrics and detailed backlink entries, saving the results directly into a connected Google Sheet. This is an ideal solution for SEO professionals who want fast, automated insights without logging into multiple tools.

🧩 Node-by-Node Explanation

• On form submission – Starts the workflow when a user submits a website URL through a web form.
• HTTP Request – Sends the URL to the Semrush Backlink Checker API using a POST request with headers and form data.
• Reformat 1 – Extracts high-level backlink overview data like total backlinks and referring domains.
• Reformat 2 – Extracts individual backlink records such as source URLs, anchors, and metrics.
• Backlink overview – Appends overview metrics into the "backlink overflow" tab of a Google Sheet.
• Backlinks – Appends detailed backlink data into the main "backlinks" tab of the same Google Sheet.

✅ Benefits of This Workflow

• No-code integration : Built entirely within n8n—no scripting required.
• Time-saving automation : Eliminates the need to manually log in or export reports from Semrush.
• Centralized results : All backlink data is organized in Google Sheets for easy access and sharing.
• Powered by RapidAPI : Uses the Semrush Backlink Checker API hosted on RapidAPI for fast, reliable access.
• Easily extendable : Can be enhanced with notifications, dashboards, or additional data enrichment.

🛠️ Use Cases

• 📊 SEO Audit Automation – Auto-generate backlink insights for multiple websites via form submissions.
• 🧾 Client Reporting – Streamline backlink reporting for SEO agencies or consultants.
• 📥 Lead Capture Tool – Offer a free backlink analysis tool on your site to capture leads while showcasing value.
• 🔁 Scheduled Backlink Monitoring – Modify the trigger to run on a schedule for recurring reports.
• 📈 Campaign Tracking – Monitor backlinks earned during content marketing or digital PR campaigns.

🔐 How to Get Your API Key for the Competitor Keyword Analysis API

1. Go to 👉 Semrush Backlink Checker API - RapidAPI
2. Click "Subscribe to Test" (you may need to sign up or log in).
3. Choose a pricing plan (there’s a free tier for testing).
4. After subscribing, click on the "Endpoints" tab.
5. Your API Key will be visible in the "x-rapidapi-key" header.

🔑 Copy and paste this key into the httpRequest node in your workflow.

Create your free n8n account and set up the workflow in just a few minutes using the link below:

👉 Start Automating with n8n

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