How it works
- Smart influencer discovery : Automatically finds and qualifies influencers based on your criteria and target audience
- Automated outreach : Sends personalized collaboration proposals with dynamic pricing and campaign details
- Campaign management : Tracks deliverables, deadlines, and performance metrics in real-time
- ROI optimization : Analyzes campaign performance and recommends budget allocation improvements
Set up steps
- Social media APIs : Connect Instagram, TikTok, YouTube APIs for influencer data collection
- Influencer databases : Integrate with platforms like Upfluence, AspireIQ, or Grin
- Email automation : Configure your email service for outreach campaigns
- Analytics tools : Connect Google Analytics, social media insights for performance tracking
- Contract management : Set up digital signature integration for collaboration agreements
- Payment systems : Configure PayPal, Stripe for automated influencer payments
Key Features
- 🎯 Smart matching : AI-powered influencer discovery based on audience overlap and engagement quality
- 📊 Performance prediction : Estimates campaign ROI before launch using historical data
- ⚡ Automated outreach : Personalized email sequences with dynamic pricing calculations
- 📈 Real-time tracking : Live dashboard showing campaign progress and key metrics
- 💰 Budget optimization : Automatic budget reallocation based on performance data
- 🔄 Relationship management : Long-term influencer relationship tracking and nurturing
- 📱 Multi-platform support : Manages campaigns across Instagram, TikTok, YouTube simultaneously
- 🎨 Content approval : Automated content review and approval workflows
Campaign types supported
- Product launches : Coordinated influencer campaigns for new product introductions
- Brand awareness : Large-scale campaigns focused on reach and brand recognition
- Seasonal campaigns : Holiday and event-specific influencer activations
- User-generated content : Campaigns focused on authentic customer testimonials
- Event promotion : Influencer partnerships for webinars, conferences, and live events
Influencer qualification criteria
- Audience alignment : Demographic and interest matching with your target market
- Engagement quality : Authentic engagement rates and comment sentiment analysis
- Content quality : Visual consistency and brand alignment assessment
- Collaboration history : Previous brand partnerships and performance data
- Reach vs. engagement : Optimal balance between follower count and engagement rates
Performance metrics tracked
- Reach and impressions : Total audience exposure across all platforms
- Engagement rates : Likes, comments, shares, and saves per post
- Click-through rates : Traffic driven to your website or landing pages
- Conversion tracking : Sales and leads generated from influencer content
- Brand mention sentiment : Positive vs. negative sentiment analysis
- Cost per engagement : Efficiency metrics for budget optimization
Automation features
- Influencer scoring : Automatic ranking based on your custom criteria
- Outreach sequences : Multi-touch email campaigns with follow-up automation
- Content reminders : Automated deadline tracking and reminder notifications
- Performance alerts : Real-time notifications for campaign milestones
- Payment processing : Automatic invoice generation and payment scheduling
- Reporting automation : Weekly and monthly performance reports
This workflow revolutionizes influencer marketing by automating the entire process from discovery to payment, while providing data-driven insights for continuous optimization.
